The Brief: Create a distinctive visual identity for a neighborhood-based Community Health Worker (CHW) program serving medically underserved communities in Central Virginia.

Deliverables: Developed the winning primary logomark selected by a multi-organizational board including the University of Virginia and the Charlottesville Free Clinic. The custom badge integrates the letters "W" and "A" into a symbolic "neighborhood scene," representing the core mission of community care and embrace. Some additional assets included business cards, stickers, and lifestyle apparel.