Design without purpose is just noise. In order to cut through it, you need direction, guidance, and a fresh perspective to hone in on what matters most. I’m here to help you find that spark and translate your core values into a visual story that isn’t just seen, but understood, and more importantly, unforgettable.
Services
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Discovery & Strategy
Logo Systems
Color & Typography
Visual Language
Brand Guidelines
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Custom Packaging
Label Design
Displays & Signage
Brochures
Stationery Suites
Consumer Show Displays
Album Design
Merch and Apparel Design
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UI Design
Responsive Web Layouts
Custom Icons
E-commerce Platform Aesthetics
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Integrated Brand Campaigns
Digital Ad Suites
Email Marketing Assets
Social Media Creative
Pitch Decks
Promotional Merch & Apparel
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Mixed Media Art
Drawing
Painting
Printmaking
Collage
Vector Illustration
THE VLIETHUIS PROCESS
Define the purpose.
You can buy a logo anywhere. Fiverr, Nano Banana, or even your cousin’s roommate. But I’m focused on crafting a story and identity that is timeless. I ask my partners to be all-in on the process so we can create something that genuinely represents who you are.
Down and dirty.
I don’t work for clients—I work with partners. So, if you just want to check a box and vanish, I’m not your guy. I go all-in, and if you’re ready to get down and dirty, then let’s get to work! There’s no fluff here. My process is hands-on, collaborative, and focused on people who actually give a damn.
Trust us to do what we do.
I’ve worked with a diverse range of partners, from firearms manufacturers and craft breweries to healthcare co-ops, non-profits, athletic clubs, and small business owners. You’re the expert in your world; I’m the expert in how to show that world off. I combine your knowledge with my craft to make kick-ass brands come alive.