• The Brief: Create a high-impact, ongoing brand campaign that challenges customers to ditch their doom scrolling and encourages active range time and practice.

• Deliverables: Spearheaded the visual direction and multi-channel asset creation, including integrated graphics for email, social media, and custom web banners for the campaign landing page. Also included is an initial OOH concept mockup.

See the Stop Scrolling–Go Train page: https://www.guns.com/go-train