STOP SCROLLING–GO TRAIN.

"Stop Scrolling–Go Train" is an on-going campaign that challenges individuals to stop the doom scrolling and go out an practice your firearms training. It positions the brand as the essential resource for the gear and expertise required to move from motivation to mastery at the range. I lead the visual direction and design of this campaign.

Client
Guns Dot Com

Integrated Campaign

Contributors
Brand Manager: Dave Conlan
Creative Direction and Design: Brian Vliet
Photos: Walker’s, Heckler & Koch

CAMPAIGN LAUNCH: PART 1