The Brief: Reimagine the visual identity for the Richmond Retrievers to create a more polished, professional presence within the American Special Hockey Association while preserving the core character illustration beloved by the organization.

Deliverables: Struck a strategic brand compromise by refining the original illustration into a cleaned up primary logo with more color and definition. I also developed a comprehensive supporting system including a secondary paw mark, tertiary monogram, and custom logotype. I was also designed the team’s official uniforms, which they debuted at their inaugural charity game in July 2023.