I led the visual direction for Guns Dot Com’s "Purveyors of Freedom" campaign, a large-scale brand anthem celebrating America’s 2A heritage. The project integrated high-level storytelling with strategic brand positioning to highlight the fundamental responsibility of individual liberty. My task was to create print collateral, an “About Us” page redesign, digital ads, and merchandise to promote the initiative. Additionally, Guns Dot Com’s 15th anniversary is an extension of the “Purveyors of Freedom” campaign that started at SHOT Show 2026 and will continue through the end of the year.