PURVEYORS OF FREEDOM

  • The Brief: Lead the visual narrative for a large-scale brand campaign celebrating the company’s history, core values, and commitment to the 2A community.

  • Deliverables: Created a comprehensive visual system including an "About Us" page redesign, print collateral, digital advertising, and custom merchandise. Contributed creative input for the brand’s video anthem, and crafted a 15th-anniversary logo that launched at SHOT Show 2026.

See About Us page: https://www.guns.com/about-us

Client
Guns.com

Integrated Brand Campaign

Contributors
Brand Manager: Dave Conlan
Visual Direction and Design: Brian Vliet
Videography and Direction: Cumberland Creative

Guns.com Purveyors of Freedom logo lockups
Purveyors of Freedom print ad for Guns.com
Link to Purveyors of Freedom brand anthem video
Guns.com 15th Anniversary Logo
GO BACK